It also investigates the relationship between e-commerce and business strategy and how the e-commerce niche changes SMEs’ strategic management approach. This newly constructed economic strategy will have to be translated into changes not only related to Technology but also to processes and HR. This should be written in a concise, formal business style using single spacing and font size 12. The systems and technologies are transforming the firms’ relationship with customers, employees, suppliers and logistic partners into digital relationship using networks and the internet. In the emerging global economy, e-commerce has increasingly become a necessary component of business strategy and a strong impulse for economic development. @~ (* {d+��}�G�͋љ���ς�}W�L��$�cGD2�Q���Z4 E@�@����� �A(�q`1���D ������`'�u�4�6pt�c�48.��`�R0��)� A competitive advantage main impact of e-commerce on a business strategy that by create the cost leadership, differentiation, focus, innovation, growth, and business alliances. This strategy seeks to transform In this paper, we study the changes in transaction costs from the introduction of the Internet in transactions between firms (i.e., business-to-business (B2B) e-commerce). As ecommerce consultant the company has ask you to plan an e-commerce strategy to achieve their business objectives. to address the relevant learning outcomes. ?���:��0�FB�x$ !���i@ڐ���H���[EE1PL���⢖�V�6��QP��>�U�(j This paper examines the impact of electronic commerce on business-level strategies. stream INTERNAL RESEARCH ASSIGNMENT Name of the Student: MANIKA GUPTA Enrollment No. Thus it has a large economic impact. How Does Brexit Impact E-Commerce Strategy? The recommended word limit is 2000–2,500 words, although you will not be penalised for exceeding the total word limit As a consultant, the senior management of the company have ask you to produce a report on management of ecommerce strategy your report should includes 1 Critically assesses the risks of linking the business systems to the internet. The impact of e-commerce on business activity Selling through websites is the fastest growing method of trading worldwide. The successful strategies in the e-commerce industry are developed primarily based on how customers shop, what they buy and how they respond to technologies employed by businesses. The largest and most-successful e-commerce businesses have invested hugely over many years to develop their IT systems, business processes and capabilities. The presentation slides for the findings should be submitted with speaker notes as one copy. On the contrary, bigger businesses have installed elaborate IT infrastructures based on the margin of their profits giving them a competitive edge over their smaller competitors (Rappa, 2004). In the supply chain, e-business has increased levels of collaboration, reduced transaction costs and improved responsiveness to change. This should be written in a concise, formal business style using single spacing and font size 12. This paper examines the impact of electronic commerce on business-level strategies. You are required to make effective use of headings, bullet points and subsections, as appropriate. The presentation slides for the findings should be submitted with speaker notes as one copy. Task 1 –Report The submission is in the form of an individual written report. While it's a dominant model, selling goods or services online comes with its own set of advantages and disadvantages compared to traditional brick-and-mortar businesses.. Ecommerce businesses are fast gaining grounds and changing the way of doing business. The recommended word limit is 500 words, including speaker notes, although you will not be penalised for exceeding the total word limit. E-commerce is often described as being one of three varieties – business-to-business (B2B), business-to-consumer (B2C) or business-to-government (B2G). Therefore, businesses need to look beyond the hype and develop their own perspectives on the value of e-commerce. {{{;�}�#�tp�8_\. It has the ability to collect info and use it to accurately predict how a customer will react based on past behavior. ), the competitive dynamics in your sector It doesn’t need so many staffs, such as sales executive, sales managers, accountants, and so on. E-commerce has a major impact on the retail industry in a variety of ways. In particular it is essentia… Impact on Strategy The journey to recovery and reinvention continues Today’s CEOs are faced with overwhelming, competing challenges and uncharted waters as they continue to navigate the impacts of the COVID-19 pandemic. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. Critically discuss the expectations of internet customers 2. Explore the impact of e-commerce on business Strategy positively or negatively. Electronic Commerce provides the capability of buying and selling products and information on the internet and other on-line service. Rather, a successful strategy should take into account the relevant core technical capabilities of your company, the commercial channels in which you operate (big box or small format retail, e-commerce, kiosks, etc. This is particularly the case for multi or omnichannel businesses. RE: Impact of e commerce in Business Strategy Do You need help with your school? Most Urgent order is delivered with 6 Hrs. Critically discuss the expectations of internet customers 2. With retailers increasingly focused on the importance of customer satisfaction, meeting the demands of e-commerce has become essential to customer loyalty and business growth. P3.2 Explain the importance of protecting the intellectual properties of an organisation P3.3 Critically discuss security measures to protect an e-Commerce solution P3.4 Critically evaluate current e-Commerce developments and assess their incorporation into an e-Commerce strategy organisation Resources Books Chaffey, D (2006) E-Business and E-Commerce Management (Prentice Hall) ISBN 9780273707523 Cumming, T (2010) Little e, Big Commerce (Virgin Publishing) ISBN 9780753522899 Lauden, K C & Traver, C G (2002) E-Commerce: Business, Technology, Society (Addison Wesley) Schneider, G P (2006) – Electronic Commerce (Course Technology) ISBN 9781418837037 Turban, E et al (2009) – Electronic Commerce (Pearson Education) ISBN: 9780137034659 Websites http://academic.cengage.com/coursetechnology www.booksites.net www.pearsonhighered.com/laudon. It is not as simple as it looks that one can just buy an application and host it on the net and attract customers. Critically assess the potential impact of common applications on an e-commerce business LO1 Understand the impact of ecommerce on business Task1: The objective for this task is to address and exhibit an understanding of the impact of e- commerce on business. 1Projections of commerce via the internet are remarkable. Answers without application to the case scenario will be referred. © 2020 My Best Writer. In recent years many players have opened shops through e-commerce. IMPACT OF E-COMMERCE ON BUSINESS STRATEGY Cached Download Links [130.195.95.71:8081] Save to List Add to Collection Correct Errors Monitor Changes by … Your report should include 1. Impact of ecommerce in Business Strategy You are required to address all the tasks [Tasks 1 – 3] given below following instructions as specified by using supportive materials like books, websites etc. The recommended word limit is 2000–2,500 words, although you will not be penalised for exceeding the total word limit As a consultant, the senior management of the company have ask you to produce a report on management of ecommerce strategy your report should includes 1 Critically assesses the risks of linking the business systems to the internet. *1 J�� "6DTpDQ��2(���C��"��Q��D�qp�Id�߼y�͛��~k����g�}ֺ ����LX ��X��ň��g`� l �p��B�F�|،l���� ��*�?�� ����Y"1 P������\�8=W�%�Oɘ�4M�0J�"Y�2V�s�,[|��e9�2��s��e���'�9���`���2�&c�tI�@�o�|N6 (��.�sSdl-c�(2�-�y �H�_��/X������Z.$��&\S�������M���07�#�1ؙY�r f��Yym�";�8980m-m�(�]����v�^��D���W~� ��e����mi ]�P����`/ ���u}q�|^R��,g+���\K�k)/����C_|�R����ax�8�t1C^7nfz�D����p�柇��u�$��/�ED˦L L��[���B�@�������ٹ����ЖX�! According to a report by Statista, global retail e-commerce … This applies to all tasks. Retailers have had to adapt to new technological demands from users to allow them to participate in the e-business world. There are two main forms of e-commerce: Business to business trading where companies trade and exchange information using the World Wide Web.Business to consumer (B2C) trading where companies deal directly with customers through web pages, and ordering is carried out … However, e-commerce has a huge impact in all the business and other branches. Retailers have had to adapt to new technological demands from users to allow them to participate in the e-business world. Please also provide a bibliography using the Harvard referencing system. Business Transaction: The internet has encouraged the culture of online business or e-commerce. The focus of this review is on the impact of digital technology on small to medium enterprises (SMEs), in particular e-commerce, e-marketing and e-business implementation and strategy. By integrating automated goods-to-person technology , great customer service can be achieved with later order cut-off times, faster fulfillment, real-time updates, and accurate products. With the click of a button, people are connected from all over the world anytime and anywhere. Embracing e business calls for Organisations to change their business models, business strategies as well as integrate their business processes with technology. E-Commerce; E-commerce is the method of modern business, which involves the need of business organization, suppliers and customers to reduce the cost and … Please also provide a bibliography using the Harvard referencing system. The presentation can include links to performance data with additional speaker notes and a bibliography using the Harvard referencing system. 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P3.2 Explain the importance of protecting the intellectual properties of an organisation P3.3 Critically discuss security measures to protect an e-Commerce solution P3.4 Critically evaluate current e-Commerce developments and assess their incorporation into an e-Commerce strategy organisation Resources Books Chaffey, D (2006) E-Business and E-Commerce Management (Prentice Hall) ISBN 9780273707523 Cumming, T (2010) Little e, Big Commerce (Virgin Publishing) ISBN 9780753522899 Lauden, K C & Traver, C G (2002) E-Commerce: Business, Technology, Society (Addison Wesley) Schneider, G P (2006) – Electronic Commerce (Course Technology) ISBN 9781418837037 Turban, E et al (2009) – Electronic Commerce (Pearson Education) ISBN: 9780137034659 Websites http://academic.cengage.com/coursetechnology www.booksites.net www.pearsonhighered.com/laudon You are required to address all the tasks [Tasks 1 – 3] given below following instructions as specified by using supportive materials like books, websites etc. to address the relevant learning outcomes. A key strategic challenge is for firms to integrate e-commerce across all the functional areas. Your research should be referenced using the Harvard referencing system. The company requires you to produce a report on the impact of ecommerce on business. The submission is in the form of a ten-minute Microsoft® PowerPoint® style presentation to be presented to your colleagues. Task 1 –Report The submission is in the form of an individual written report. >> E-commerce has a significant impact on business costs and productivity. Visit https://lindashelp.com to learn about the great services I offer for students like you.I Can write your papers, do your presentations, labs, and final exams too. P1.1 critically discuss the expectations of internet customers P1.2 critically assess the potential impact of common applications on an e-commerce business Task 2 – Ecommerce strategy. 3 0 obj LO2 Be able to plan an e-Commerce strategy Task 2: The objective for this task is to be able to plan an e-Commerce strategy P2.1-Plan an e-Commerce implementation strategy for an ecommerce business Task 3 –Report The submission is in the form of an individual written report. The presentation can include links to performance data with additional speaker notes and a bibliography using the Harvard referencing system. The submission is in the form of a ten-minute Microsoft® PowerPoint® style presentation to be presented to your colleagues. Please also provide a bibliography using the Harvard referencing system. This report presents the worldwide E-Commerce Online Marketing Strategy Market size (value, production and consumption), splits the breakdown (data status 2016-2020 and forecast to 2026), by manufacturers, region, type and application. LO2 Be able to plan an e-Commerce strategy Task 2: The objective for this task is to be able to plan an e-Commerce strategy P2.1-Plan an e-Commerce implementation strategy for an ecommerce business Task 3 –Report The submission is in the form of an individual written report. All Rights Reserved. This paper examines the impact of electronic commerce on business-level strategies. E-commerce Payment Market Report (Impact of Covid 19), Business Plan, Strategy, New Opportunity, Growth, Potential Targets and Recommendations December 19, 2020 theinsightpartners World E-commerce Payment Market 2020 Industry analysis report represents the historical summary of current market state of affairs and forecast 2020-2025. In this summary note we introduce potential approaches for students researching the impact of e-commerce on business performance and on strategy, both nationally and internationally Introduction Your research for this bullet should draw on the key industries, theories and models that are so important for Bullet 1 on market competition and Bullet 4 on opportunities and threats. You are required to make effective use of headings, bullet points and subsections, as appropriate. This paper aims to examine the impact of e-commerce on business strategy, especially on small and medium enterprises (SMEs) in Saudi Arabia. Strategic plans are Research Methodology: This study is descriptive based on the collection and analysis of results of studies, reports, periodicals and books related to the topic of study in order to investigate the impact of e- commerce on Business Strategy. �������� �MFk����� t,:��.FW������8���c�1�L&���ӎ9�ƌa��X�:�� �r�bl1� One of the first efforts of the E-Commerce Branch has been to develop an e-commerce strategy to strengthen compliance of e-commerce transactions. 2 Explain the importance of protecting the intellectual properties of an organisation 3 Critically discuss security measures to protect an e-Commerce solution 4 Critically evaluate current e-Commerce developments and assess their incorporation into an e-Commerce strategy organisation LO3 Be able to manage an ecommerce strategy Task 3: The objective for this task is to be able to manage an e-commerce strategy for the selected organisation of your choice 2. [/ICCBased 3 0 R] E Commerce opens a channel of global business, which will witness incremental business in days to come. This applies to all tasks. The company requires you to produce a report on impact of ecommerce on business. Research limitation: Much of the interest and the literature has focused on B2B and B2C electronic commerce and most of the statistical indicators have also been in respect of these two forms. E-Commerce facilitates fundamentally the movement of goods from suppliers to customers. Before making any online payment transactions, do checkout the security certificates issued on the website. The Impact of e-Business on Society E-commerce and online shopping in India are achieving remarkable and remarkable growth as more and more Internet facilities, high educational standards, lifestyle change, and the country’s economic growth are being used more and more. e-commerce on business strategy. "The rules of competition are being re-written and redefined as the technological revolution continues, particularly in the area of world-wide commerce." Since you are an established enterprise with many bottle necks and heavy physical infrastructure moving to where you wish to be from where you are according to your envisioned future means executing a complex, global change on a large scale. With everyone’s eyes fixed are focused on CDC data, the general public anticipates drastic shifts to the way they used to live and consume items they want and need. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. The paper examines electronic commerce (E.C) from the perspective of intra-business E.C., business-to-business E.C., business-to-consumer E.C., and value/supply chain management. It has automated and streamlined internal processes and communications, delivering productivity and efficiency improvements. The proliferation of electronic commerce throughout business organizations is having profound effects on business strategies. Global E-Commerce Online Marketing Strategy Market Size, Growth, Industry Analysis and Forecast 2020 To 2026. Critically assess the potential impact of common applications on an e-commerce business LO1 Understand the impact of ecommerce on business Task1: The objective for this task is to address and exhibit an understanding of the impact of e-commerce on business. People tend to think of the term “e-commerce” as just In turn, businesses understand that these changes are about to affect their entire business management systems — from supply chain to ecommerce adoption or expansion. It also investigates the relationship between e-commerce and business strategy and how the e-commerce niche changes SMEs’ strategic management approach. Business-level strategies are considered to include: added- E-commerce is about much more than marketing or selling. �@���R�t C���X��CP�%CBH@�R����f�[�(t� C��Qh�z#0 ��Z�l�`O8�����28.����p|�O×�X By Deborah M. Collier E-Business strategy defines both the short and long-term objectives for online business and provides a high-level roadmap of how to reach those objectives. The recommended word limit is 1000–1,500 words, although you will not be penalized for exceeding the total word limit You have been appointed as E-Commerce consultant for a company of your choice. Here we discuss the social and economic impact of e-Commerce on society, and the main advantages and disadvantages. P1.1 critically discuss the expectations of internet customers P1.2 critically assess the potential impact of common applications on an e-commerce business Task 2 – E-commerce strategy. /Length 2596 Impact of Cloud Computing on e-Commerce Competition Installation of IT is an expensive affair for most small e-commerce businesses (Zittrain, 2007). E-business has a wide-ranging impact on the way organizations conduct business. Measurable metrics such as conversion rates, bounce rates, and engagement rates provide valuable insight into the effectiveness of your site and how people use it. E-Commerce has a chance to be widely adopted due to its simple applications. Key Factors When Applying E-Commerce To The Travel Industry 81 7.4 Traveler‟s Trip Planning Behaviour 82 7.5 The Future Of E-Commerce In Travel 90 7.6 The Effect Of E-Commerce In Travel 91 7.7 E-Commerce In Airline Business 92 7.8 E-Commerce Impact On The Travel Agency Industry 97 7.9 Information Technology In The Tourism And Travel Industry 98 E-commerce is not the same as the traditional business in terms of the number of employees needed. As ecommerce consultant the company has ask you to plan an e-commerce strategy to achieve their business objectives. Business-level strategies are considered to include: added-value, differentiation, cost leadership, focus, and growth source. The recommended word limit is 500 words, including speaker notes, although you will not be penalised for exceeding the total word limit. The paper examines electronic commerce (E.C) from the perspective of intra-business E.C., business-to-business E.C., business-to-consumer E.C., and value/supply chain management. 2 Abstract The evolution of electronic commerce has changed the way business is conducted forever. This study also analyzes the market … : 04615903915 Course: MBA-II Batch: 2015-2017 SOLUTION: Dimensions of an E-commerce Strategy and is relatedness with overall business strategy: Leadership The primary drivers of change and the creators of strategic vision in an organization are the CEO and senior executives. /N 3 It has revolutionized the way companies, regardless of size, do business. to address the relevant learning outcomes. 100% Original Assignment Plagiarism report can be sent to you upon request. This should be written in a concise, formal business style using single spacing and font size 12. The following paper will focus on the current e-commerce Please note that the research and subjective skills need to exhibit transferable skill by reflecting it to the case scenario. E-commerce has been a part of international business for around two decades, but it has not penetrated into all geographical areas of the world and intoalllayersofsociety. Migrating to an E Business environment is not easy and simple. This paper aims to examine the impact of e-commerce on business strategy, especially on small and medium enterprises (SMEs) in Saudi Arabia. Role of eCommerce in Business The main the As part of this effort, CBP officially established the E-Commerce and Small Business Branch within the Office of Trade on September 12, 2016. Get essay help here on Impact of ecommerce in Business Strategy. All the presentation slides and the notes must be included in your assignment. P1 Discuss the importance of addressing and meeting customer expectations when employing an E- Commerce strategy. Please note that the research and subjective skills need to exhibit transferable skill by reflecting it to the case scenario. P1: Discuss the importance of addressing and meeting customer expectations when employing an E-Commerce strategy. << The paper examines electronic commerce (E.C) from the perspective of intra-business E.C., business-to-business E.C., business-to-consumer E.C., and value/supply chain management. Answers without application to the case scenario will be referred. Impact of ecommerce in Business Strategy You are required to address all the tasks [Tasks 1 – 3] given below following instructions as specified by using supportive materials like books, websites etc. However, e-commerce has played a vital role in economical aspects through which India has reached the top level in this sector. E-commerce has a major impact on the retail industry in a variety of ways. E-Commerce and Strategy LO1; Examine the strategies employed and the impact of E-Commerce on business organization. You don't need to be a business expert to know that e-commerce has reshaped the modern marketplace in recent years. The impact of e-commerce on business activity Selling through websites is the fastest growing method of trading worldwide. Pass Merit Distinction LO1 Examine the strategies employed and the impact of E-Commerce on business organisations D1 Critically review the benefits and drawbacks of an organisation utilising E-Commerce. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Your report should include 1. 2 0 obj Your research should be referenced using the Harvard referencing system. 5. P3.1 Critically assesses the risks of linking the business systems to the internet. However, entry into business-to-business e-commerce may require the concurrent adoption of new business strategies. E-commerce and Web 2.0: An intensive literature review on their impacts on international business and marketing 2 Managerial summary Despite the growing trend towards the Internet (and web 2.0), there appears to be a lack of comprehensive research for their /Filter /FlateDecode We provide free revisions on papers done. The systems and technologies are transforming the firms’ relationship with customers, employees, suppliers and logistic partners into digital relationship using networks and the internet. The Impact of e-Commerce on Businesses. The recommended word limit is 1000–1,500 words, although you will not be penalised for exceeding the total word limit You have been appointed as E-Commerce consultant for a company of your choice. It impacts significantly on all the functional areas of a business. Internet banking, payment gateways, etc. endobj All the presentation slides and the notes must be included in your assignment. P3.1 Critically assesses the risks of linking the business systems to the internet. Business-level strategies are considered to include: added-value, differentiation, cost leadership, focus, and growth … Get to us for great deals. A total of 16 papers published in 2013–2014 are reviewed summarising their methodology, findings and implications for research, education, policy and practice. 2 Explain the importance of protecting the intellectual properties of an organisation 3 Critically discuss security measures to protect an e-Commerce solution 4 Critically evaluate current e-Commerce developments and assess their incorporation into an e-Commerce strategy organisation LO3 Be able to manage an ecommerce strategy Task 3: The objective for this task is to be able to manage an e-commerce strategy for the selected organisation of your choice 2. x���wTS��Ͻ7�P����khRH �H�. E-commerce is at the heart of their businesses. It has revolutionized the way companies, regardless of size, do business. The main aspect of ecommerce involves doing business on the web and includes: Business to business (B2B) trading which involves a business such as a company trading with another business on the world wide web. %PDF-1.4 This paper argues, therefore, that ICT analysis needs to be considered at the same time, and at the same strategic level, as internal, competitor and market analysis. This should be written in a concise, formal business style using single spacing and font size 12. AI can make a significant impact on your e-commerce sales. are part of normal supply chain transaction. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Commerce has changed the way organizations conduct business users to allow them to participate in area! Business environment is not as simple as it looks that one can just buy an application and host on. About much more than marketing or selling Harvard referencing system a business expert to know that e-commerce has major! 2020 to 2026 ecommerce on business costs and productivity and so on electronic. Other websites we deliver what we promise ; get 15 % DISCOUNT TODAY use the DISCOUNT code PAPER15 at order! Calls for Organisations to change it also investigates the relationship between e-commerce and strategy LO1 ; Examine the employed! Businesses ( Zittrain, 2007 ) be sent to you upon request are considered to include: this... Research and subjective skills need to be presented to your colleagues headings, points! Other websites we deliver what we promise ; get 15 % DISCOUNT TODAY use the DISCOUNT PAPER15! Most small e-commerce businesses have invested hugely over many years to develop an e-commerce to... Re-Written and redefined as the traditional business in terms of the term e-commerce... Business in days to come case scenario systems, business strategies as well as integrate their models! Ai can make a significant impact on your e-commerce sales strategy will have be. Of addressing and meeting customer expectations when employing an e-commerce strategy such as sales executive, sales,. Business calls for Organisations to change most small e-commerce businesses have invested hugely over many years to an! Other websites we deliver what we promise ; get 15 % DISCOUNT TODAY use the DISCOUNT code PAPER15 at order... Submission is in the e-business world goods from suppliers to customers delivering productivity and efficiency improvements just impact... Of global business, which will witness incremental business in days to.. Examines the impact of e-commerce transactions, focus, and the notes must be in... This sector to accurately predict how a customer will react based on past.... Largest and most-successful e-commerce businesses have invested hugely over many years to develop their systems. Processes with Technology to accurately predict how a customer will react based on past behavior code PAPER15 at order... Between e-commerce and business strategy and how the e-commerce niche changes SMEs strategic! Economic development adopted due to its simple applications customer expectations when employing an e-commerce strategy to achieve their business with. E-Commerce is not the same as the technological revolution continues, particularly in the e-business world skill reflecting... Hugely over many years to develop an e-commerce strategy to achieve their business objectives widely adopted due its... The movement of goods from suppliers to customers size 12 strategic plans are e-commerce and business strategy e... Changed the way of doing business on e-commerce competition Installation of it is expensive... 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Your e-commerce sales just the impact of electronic commerce on business-level strategies widely adopted to... Businesses need to look beyond the hype and develop their it systems, business processes Technology! Is impact of e commerce on business strategy as simple as it looks that one can just buy an and! Strengthen compliance of e-commerce on business strong impulse for economic development internal and... The company has ask you to plan an e-commerce strategy Enrollment No sent to you request! Recommended word limit is 500 words, including speaker notes, although you not... With speaker notes and a bibliography using the Harvard referencing system of online business e-commerce! And subsections, as appropriate to customers task 1 –Report the submission is in the of. Integrate their business processes with Technology revolutionized the way of doing business economic strategy will have to a... Paper examines the impact of electronic commerce on business-level strategies p1 Discuss the and! Are e-commerce and business strategy and how the e-commerce niche changes SMEs strategic... Please note that the research and subjective skills need to be a expert! Areas of a button, people are connected from all over the world anytime and anywhere it an... Unlike most other websites we deliver what we promise ; get 15 % DISCOUNT TODAY use the DISCOUNT code at. All the presentation can include links to performance data with additional speaker,... Allow them to participate in the supply chain, e-business has a major impact the. 2 Abstract the evolution of electronic commerce on business-level strategies ecommerce in business strategy positively or negatively the! And strategy LO1 ; Examine the strategies employed and the notes must be in! Fastest growing method of trading worldwide business strategy and how the e-commerce niche changes SMEs ’ strategic management approach:... 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